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Toppr has Various Product in its
Arsenal, I Worked Towards Designing a Consistent Logo Family
Competitive Analysis for Toppr
LOGO FAMILY REDESIGN
COMPETITIVE ANALYSIS
As part of the internship I worked across the board to improve the experience of Toppr products, namely- Toppr Plus Paywall, Toppr Learning App, School OS, Competitive Analysis, Logo Family & more.
I also lead the design for Toppr Ambassador. A soon to be
launched product part of Toppr Community.
Designing a timetable for Students and Teachers that use it daily
Making the practice tool more fun
Exploring what works
Designing Joyful Learning Experiences for Students and Teachers
Presenting the core USPs of the Toppr Plus with the right Information Architecture. The core USPs of the paywall are the following:
Live Classes, Concepts and Video
Testimonials
Upgrade CTA
Talk to to expert CTA
More than 3.2 Million People use Toppr Daily.
BACKGROUND
As one of the biggest startups in the edutech domain, it is crucial that experience across all the products is consistent and joyful.
Making the upgrading process more concise and purposeful
BRIEF
Explorations (Logo Style)
This was the initial exploration targeted towards consolidating on a fixed style for the entire family.
Weekly View
The final mockup for timetable had a weekly view and a more focused daily view.
The practice tool is used by students from classes 6th to 12th, the main objective was to make the process of learning fun and the end goal being that students practice more on Toppr
Leading Design for the Newly Introduced Toppr Ambassador Program
The competitive analysis included the major players in the ed-tech domain- Byju, Unacademy, etc. The objective was to analyse the login flows and understand what works
Designing joyful experiences for students, teachers and parents that use Toppr daily
TOPPR LEARNING APP
Ed-Tech
Gamification
Competitor Research
The Brief
To make a scalable family of logos that fit within the Toppr ecosystem, There are some logos that already exists.
Lead Manager
TOppr PLUS PAYWALL
The Logo Family
The final logo family are based on the toppr plus logo, and used for the individual apps that are in the pipeline right now.
Positive & Negative Nudges
We designed a set of nudges and animations to motivate students to keep practicing.
Exiting Design
Current design for the timetable was a bootstrapped version and lacked the key design elements and principles.
Context specific cases
These screens are used when a used tries to access any of the premium features within the app as an unpaid user.
The Gamification Flow
Designing the nudges was the step-1 in making the practice tool better, daily challenges was one more proposed addition.
Zero States
Success Animations
We designed a set of success animations that nudge the user to keep using the practice tool. We developed nudge messages that work across all the different cases of the practice tool.
SCHOOL OS
The Brief
Ambassador re-launch required thinking from scratch both for the full-fledged product and MVP for initial launch.
Explorations (Logo Family)
This exploration forced on the recognisability of the family as a set and as individual logos.
Explorations
Explorations included, playing aroud with the layout, individual tile design and colors.
Daily View
The daily view was introduced to give students an overview of the things they should accomplish.
Explorations
Coversation History & Analysis
As part of the competitor analysis, we wanted to map out how are competitors communicate and understanding the key-point that differenciates a successful conversion from a failed one.
Homepage
Learning Center
Earnings
TOPPR AMBASSADOR